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“WE WANT TO ADD MORE VALUE AGAIN TO THE LIGHTING INDUSTRY.”

INTERVIEW WITH DR. OLIVER VOGLER, MANAGING DIRECTOR WESTERN EUROPE

Dr. Oliver Vogler
Dr. Oliver Vogler, Managing Director Western Europe

Dr. Vogler, you can look back on more than 10 years of experience in the lighting industry. Now, as Managing Director of Western Europe at LEDVANCE, what is your long-term vision?

Dr. Vogler: Our goal is to be one of the top five luminaire providers in Europe by the end of the year. But I also have a longer-term vision: I see ourselves as a leader in sustainable lighting solutions, with the aim of improving everyone’s productivity, health and well-being.

Can you explain this in more detail?

Dr. Vogler: In the broader sense, we already offer many sustainable lighting solutions with our energy-saving and longlasting LED products. But more specifically, we are also developing products for a sustainable circular economy. Most of our major competitors are focusing on integrated LED products. We, on the other hand, are already able to offer numerous replacement and retrofit solutions thanks to our leading position in the fields of lamps and drivers.

This puts us in a good position to contribute to the European Green Deal – and to support our partners in successfully meeting the challenges of a sustainable economy.

But sustainability is not just about the economy and the environment ...

Dr. Vogler: Correct. For example, the megatrend toward a better work-health balance, as I like to call it. That’s also a major sustainability issue. Our new BIOLUX human centric lighting system aims to improve people’s sleep, health and performance. We want to share the fascinating opportunities that open up here with our partners at Light + Building.

The lighting market continues to change. How is LEDVANCE dealing with this change?

Dr. Vogler: In terms of our claim to be a leader in work-health balance, I see three areas in particular that we will be proactively addressing:

1. Expanding our project expertise: We already have a really strong position in professional luminaires. To offer complete lighting projects from a single source in the future, we will significantly expand our product portfolio and service offering. This is how we want to make our mark as the brand of choice for electrical installers and planners, but also designers and architects – and at the same time pursue our best-partner approach with electrical wholesalers.

2. Digital transformation: We invest heavily in research and development to improve the usability of our products and to connect them with each other. And we’re stepping up our partnerships with leading players such as Google, Apple and Amazon. At the same time, sales channels are becoming more digital.

3. Changing awareness: We want to add more value again to the lighting industry. Especially on the consumer side, we still have a product category with low price expectations and low interest. At the same time, people are striving for a better work-health balance – but are forgetting the importance of good quality light. That’s exactly where I see a great opportunity for us and our professional partners.

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